Welcome to Claremont Creative! My name is Wil Bucoy, a native San Franciscan, and the founder of Claremont Creative. I started Claremont Creative after years of designing and creating unique gifts and invitations for community organizations, my children, friends, and family.


I studied graphic design and creative writing in college and trained in letterpress printing and leather bookbinding at the Center for the Book in San Francisco. In my previous life, I was a system administrator and web engineer for several large, international companies. When the tech bubble popped, I took the opportunity to pursue my passions.

My design influences include Ed Fella, Art Deco, and the suburban 60s – like drive-ins and soda fountains. I also love vintage and antique type, such as Stempel Garamond, as well as modern, digital type such as those created and published by Emigre.

What drives me are challenges. The engineer in me sees a communication or identity problem and tries to solve it. The problem can be as simple as “who am I?” and be as complicated as “who am I?” – that was deliberate!

When working with clients, communication is key. My goal is to design a polished solution, ready for digital and print media that conveys my clients’ and their story. Every client is different and part of my job is to understand who they are so that the finished product portays them in the best possible light.

I’m not happy unless my clients are happy.